Packaging for 'Savon Mucha Violette' (1906)

In 1906, during his third stay in the United States, Mucha was commissioned to design soap boxes for Armour & Co in Chicago. The soap was named ‘Savon Mucha’, making him the first ‘celebrity artist’ to become the brand name of a household product.

The folding-screen-shaped panel was used in shops as a point of sale display and features the four fragrances of the soap - violet, lilac, heliotrope and sandalwood - personified by a beautiful woman in each panel.